Supply and demand analysis and development prospects of the maternal and infant products market

The maternal and infant products market is a market with huge potential, fierce competition and rapid changes. Brands need to constantly adapt to market changes, meet consumer needs and enhance their competitiveness. Shangpu Consulting believes that in 2023, the maternal and infant products market will usher in new demands for "downstream markets + high-end categories". Brands need to strengthen their penetration and development of the downstream markets, while improving the quality and value of products to meet consumers' needs for high-end, imported, organic and professional features. According to data from Shangpu Consulting Group, the maternal and infant products market in 2023 will present the following characteristics:

The downstream market will become a new growth point for the maternal and infant products market. Consumers in third- and fourth-tier cities and below will have stronger purchasing power and willingness to buy. Brands need to strengthen channel construction and marketing strategies for the downstream market.

High-end categories will become the growth engine of the maternal and infant products market. Consumers will pay more attention to product quality, safety, function and personalization, and imported maternal and infant products will be more popular.

The maternal and infant products market will present four major consumption trends: "food, supplements, use, and pregnancy". Consumers will pay more attention to the nutrition, care, fun, and refinement of products. Brands need to expand diversified and segmented product lines to meet the diverse needs of consumers.

Social e-commerce and influencer marketing will become important promotion methods for the maternal and infant products market. Consumers will rely more on the content and evaluation of social platforms and influencers to make purchasing decisions. Brands need to use social platforms and influencers for effective interaction and cooperation to enhance brand influence.