News

Dear customers: Hello! At the end of the year and the beginning of the next year, we sincerely thank you for your support and trust in our company in the past year. Your satisfaction and recognition are the source of our motivation to keep moving forward. According to the national arrangements for the New Year's Day holiday and the actual situation of our company, the specific arrangements for the 2025 New Year's Day holiday are hereby notified as follows: Holiday time: January 1, 2025 (Wednesday） Resumption of office: Starting from January 2, 2025 (Thursday), all departments of the company will resume normal office. During this period, in order not to affect your business needs and experience, we would like to make the following warm reminders: Emergency service: If you encounter urgent problems or need assistance during the holiday, please contact us via email (irene@happysalvia.com). We will have a dedicated person to handle it to ensure that your needs are responded to in a timely manner. Safety precautions: Please pay attention to personal and property safety during the holiday, arrange travel plans reasonably, and ensure a happy and safe New Year's Day holiday. We look forward to continuing to work with you to create brilliance in the new year. Thank you again for your support and understanding. I wish you and your family a happy New Year's Day, good health, and all the best! Sincerely, Salute!

At a time when the wave of global economic integration is surging, China's baby and child industry is at a critical node of development, with opportunities and challenges following closely. Domestic market demand is shrinking, while the global market is continuing to expand. This dual situation has made many baby and child companies face an important issue: how to effectively integrate resources and enhance international competitiveness. Local governments and relevant associations have been paying close attention to the development of the baby and child industry, and are well aware of the importance of this industry to economic development. Against this background, local business departments have taken active actions, using a variety of means and measures to fully support local industrial clusters to be closely connected with the global market and organize foreign trade companies to "go global". The Global Sources Baby & Children's Products Show (BCP) launched by Global Sources in October Hong Kong has become the preferred choice for going overseas. During the period, the world's managers were invited to go deep into the exhibition area and visit several local exhibition groups with highlights in the BCP exhibition to discuss how they can use the exhibition platform to achieve industrial upgrading and international layout. Shishi Exhibition Group: International Exploration of the Children's Wear Capital As the largest children's wear base in China and one of the designated purchasing places for international buyers, Shishi's children's wear industry has formed a complete industrial chain with children's clothing and apparel processing and production as the core. However, with the continuous decline in the domestic birth rate, Shishi's children's wear companies are facing unprecedented market pressure. The Shishi Children's Industry Federation organized a group to appear at BCP. On the one hand, it fully demonstrated the unique charm and excellent quality of Shishi's children's wear. On the other hand, it made extensive contact with a large number of buyer resources through the exhibition platform, further enhancing the brand's international reputation and influence, and winning more opportunities and development space for Shishi's children's wear industry in the international market competition Local governments and associations have opened up broad prospects for the international development of China's infant and child industry by actively guiding enterprises to participate in BCP. This action has enabled infant and child companies in various places to show a good development trend in the international market, which not only created development opportunities for individual enterprises, but also promoted resource sharing and complementary advantages of the entire industry, and effectively accelerated the internationalization process of the industry. The government's leading role is like a powerful engine, pushing China's infant and child indu...

Development in medical science have significantly lowered infant mortality rates, thereby bolstering product consumption. For instance, the United Nations Department of Economic and Social Affairs 2019 World Mortality Report indicates a 54% decrease in infant mortality from 1994 to 2019, estimating around 28 infant deaths per 1,000 live births under the age of one in 2019 compared to approximately 61 in 1994. Similarly, technologies like in vitro fertilization and surrogacy have helped parents overcome fertility concerns, increasing newborn numbers and positively impacting market growth. Moreover, infants under 24 months typically outgrow their sizes rapidly, necessitating frequent purchases of new clothing. Access to more fashionable products supports market growth. Increasing availability of clothing and accessories, coupled with developing retail infrastructure in emerging economies, is accelerating market expansion. For example, in March 2019, PT Matahari Department Store Tbk announced a partnership with OVS, one of Italy's leading apparel companies that also offers baby clothing. Through this collaboration, Matahari stores became the exclusive distributors of OVS products in Indonesia, expanding their product range. Furthermore, the rising purchasing power of professional women is driving demand for premium infant apparel. Social media challenges like mother-baby fashion coordination and the growing trend of baby photoshoots further increase the demand for stylish baby clothing in the new era. Additionally, factors such as increasing global consumer demand for branded baby clothing, changing lifestyles, and rising disposable incomes contribute to the growth of the baby clothing market. The rise of manufacturers leveraging social media marketing as a key strategy to attract large numbers of consumers in the short term is noteworthy. The widespread use of fashion-forward baby clothing in both offline and online sales channels (such as Amazon, Flipkart, FirstCry, etc.) will further drive market growth. Moreover, attractive discounts and increasing availability of discounts on e-commerce websites further encourage consumer adoption of online shopping. Fashionable baby clothing made from natural organic materials like organic cotton and hemp is readily accessible, further propelling market growth.

In the golden autumn of October, the red flag is flying thousands of miles. In this season of golden osmanthus fragrance, we are about to usher in the birthday of our great motherland. According to relevant regulations and combined with the actual situation of our company, our company's National Day holiday arrangements are as follows: Holiday time: October 1st to October 7th, a total of 7 days During the holiday, if you need to contact us for urgent matters, please contact us by email. We deeply apologize for any inconvenience caused to you by the holiday, and thank you for your understanding and support. If you have any questions or need assistance, please feel free to contact us. I wish you all a happy National Day and a happy family!

In 2023, the global market size of baby clothing was $64.64 billion USD and is expected to grow from $67.47 billion USD in 2024 to $108.36 billion USD by 2032, with a projected compound annual growth rate of 6.10%. The increasing influence of social media and evolving fashion trends are significantly impacting the children's clothing industry. Modern parents are enthusiastic about selecting fashionable clothing for their children, driving demand for stylish attire. Furthermore, the habit of online shopping by global parents is further propelling market growth. On the other hand, sustainable clothing is being promoted globally as a trend in this market. For instance, in March 2020, Gerber Children's Clothing LLC launched  modern baby clothing made from organic cotton in response to increasing demand for eco-friendly clothing. Therefore, sustainable children's wear may positively impact product consumption rates. Restrictions on non-essential goods due to the COVID-19 pandemic led to the closure of retail stores, which in turn had a negative impact on market growth. For example, according to performance data from Children's Place Inc. for the second quarter of 2020, temporary store closures resulted in a decrease in overall sales revenue, as in the first quarter, Children's Place had to close approximately 98 out of its 102 stores for about half of the 2020 fiscal year. However, due to consumer preference shifting towards online purchases, the company saw a 118.2% increase in digital sales in the second quarter of 2020. Additionally, strict lockdown measures implemented by governments along with social distancing norms further hindered celebrations such as baby parties and naming ceremonies. The lockdown of such events reduced product demand, thereby suppressing market growth.

Pure cotton: natural fabric, comfortable to wear, breathable, warm, but easy to wrinkle, difficult to take care of, poor durability, easy to fade. Therefore, there are very few 100% cotton fabrics, usually the cotton content is more than 95% is called pure cotton. Advantages: strong moisture absorption, good dyeing performance, soft feel, comfortable to wear, no static electricity, good breathability, anti-sensitive, simple appearance, not easy to be eaten by insects, strong and durable, easy to clean. Disadvantages: large shrinkage, poor elasticity, easy to wrinkle, poor clothing shape retention, easy to mildew, slight fading, not acid-resistant. Organic cotton: a kind of cotton that uses non-GMO cotton seeds, is produced and certified according to organic agricultural standards. Its planting process does not use any chemical fertilizers or pesticides, and is environmentally friendly and pollution-free. Advantages: soft feel and bright color, organic cotton has much better wear resistance and elasticity than ordinary cotton, is not easy to mildew, and will not be allergic, and has better absorption, breathability and warmth. Disadvantages: high cost, expensive, very average wrinkle resistance, easy to get hairy. Modal: It is a cellulose fiber, which belongs to the same category as rayon, and is a pure man-made fiber. Advantages: Excellent moisture absorption and breathability, not easy to fade, not easy to turn yellow and wrinkle, or shrink, with natural drape and wrinkle resistance, with a silky luster and excellent texture. Disadvantages: It is very easy to deform, more expensive than ordinary cotton fabrics, poor wear resistance, and easy to break. Cotton fabric: Cotton is a general term for all kinds of cotton textiles. Advantages: It is easy to keep warm, soft and close to the body, and has excellent moisture absorption and breathability. Disadvantages: It is easy to shrink and wrinkle, and the appearance is not very crisp and beautiful. It must be ironed frequently when wearing. Cotton mercerized fabric: Advantages: After being treated with high concentration of caustic soda (wool), cotton fabrics feel smooth, bright colors, silky luster, and comfortable to wear. Disadvantages: There is a slight fading phenomenon. T/C fabric (polyester/cotton): refers to the general term for blended fabrics of polyester and cotton, which are woven with 65%-67% polyester and 33%-35% cotton blended yarn, commonly known as cotton Dacron. Polyester-cotton blended products, generally those with higher cotton content than polyester are called CVC yarn, and vice versa, T/C yarn. We usually refer to CVC as products with a cotton content of more than 65%, and those with a C/T ratio of less than 55/45 are generally still called T/C yarn. Fabric technology: fine denier or ultra-fine denier polyester fiber is interwoven with high-count combed cotton (40s, 60s, 80s, etc.). Advantages: The fabric feels crisp and smooth, has bright colors, is elastic, has good moisture a...

In order to better explore the exploration and practice of baby textiles in the high-end segment, we must start with popular baby textiles, explore the characteristics and highlights of baby textile fabrics, and how to look at the future with an innovative perspective, and explore ways to promote the transformation and upgrading of textiles with the spirit of craftsmanship, so as to better explore and practice baby textile fabrics. Children's activeness and the healthy lifestyle they advocate are driving the market for baby textiles that focus on design and leisure awareness to continue to rise. Especially under the premise of paying attention to safety and environmental protection, sports and leisure fabrics should not only achieve the gloss and softness of the appearance of the cloth, but also have a certain degree of fashion linearity, and have high requirements for wear resistance and anti-pilling. Baby textiles should be based on the four seasons. The main features of spring and summer are sports wear resistance, pure cotton water absorption, mosquito antibacterial and anti-mite. The products in autumn and winter should not only have the characteristics of no shedding, no static electricity, and no fading. We must make some innovations from the perspective of the baby's mother, and when developing each baby textile product and making each baby textile, we must strictly treat every production detail, adhere to the bottom line of quality, and make safety, comfort and health accompany the healthy growth of every child. The quality threshold of baby textile fabrics is very high, the competition of some mass fabrics is fierce, and the fabrics require high professionalism. In addition, constant temperature textiles are very good for children's skin temperature and can effectively regulate the external temperature. Through constant temperature modified nylon blends, the effect of just the right temperature can be achieved, reducing the temperature difference between children running in games and quiet leisure, and avoiding children from catching colds. Through the application of high-tech materials and the use of special manufacturing technology, we can break the traditional textile concept, improve the practicality and functionality of products, and bring more convenience and quality to life.

The maternal and infant products market is a market with huge potential, fierce competition and rapid changes. Brands need to constantly adapt to market changes, meet consumer needs and enhance their competitiveness. Shangpu Consulting believes that in 2023, the maternal and infant products market will usher in new demands for "downstream markets + high-end categories". Brands need to strengthen their penetration and development of the downstream markets, while improving the quality and value of products to meet consumers' needs for high-end, imported, organic and professional features. According to data from Shangpu Consulting Group, the maternal and infant products market in 2023 will present the following characteristics: The downstream market will become a new growth point for the maternal and infant products market. Consumers in third- and fourth-tier cities and below will have stronger purchasing power and willingness to buy. Brands need to strengthen channel construction and marketing strategies for the downstream market. High-end categories will become the growth engine of the maternal and infant products market. Consumers will pay more attention to product quality, safety, function and personalization, and imported maternal and infant products will be more popular. The maternal and infant products market will present four major consumption trends: "food, supplements, use, and pregnancy". Consumers will pay more attention to the nutrition, care, fun, and refinement of products. Brands need to expand diversified and segmented product lines to meet the diverse needs of consumers. Social e-commerce and influencer marketing will become important promotion methods for the maternal and infant products market. Consumers will rely more on the content and evaluation of social platforms and influencers to make purchasing decisions. Brands need to use social platforms and influencers for effective interaction and cooperation to enhance brand influence.