In 2023, the global market size of baby clothing was $64.64 billion USD and is expected to grow from $67.47 billion USD in 2024 to $108.36 billion USD by 2032, with a projected compound annual growth rate of 6.10%.
The increasing influence of social media and evolving fashion trends are significantly impacting the children's clothing industry. Modern parents are enthusiastic about selecting fashionable clothing for their children, driving demand for stylish attire. Furthermore, the habit of online shopping by global parents is further propelling market growth. On the other hand, sustainable clothing is being promoted globally as a trend in this market. For instance, in March 2020, Gerber Children's Clothing LLC launched modern baby clothing made from organic cotton in response to increasing demand for eco-friendly clothing. Therefore, sustainable children's wear may positively impact product consumption rates.
Restrictions on non-essential goods due to the COVID-19 pandemic led to the closure of retail stores, which in turn had a negative impact on market growth. For example, according to performance data from Children's Place Inc. for the second quarter of 2020, temporary store closures resulted in a decrease in overall sales revenue, as in the first quarter, Children's Place had to close approximately 98 out of its 102 stores for about half of the 2020 fiscal year. However, due to consumer preference shifting towards online purchases, the company saw a 118.2% increase in digital sales in the second quarter of 2020.
Additionally, strict lockdown measures implemented by governments along with social distancing norms further hindered celebrations such as baby parties and naming ceremonies. The lockdown of such events reduced product demand, thereby suppressing market growth.
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